EXTENDATA’S MESSAGE ON CHANGE STRATEGY FOR PROOF OF DELIVERY IMPLEMENTATIONS
As a solution provider for clean invoicing and proof of delivery, ExtenData’s imperative is to ensure the business goals and objectives of our customer’s organization are achieved. In doing so, we must stand out as the best choice for client project success. Ironically, being the best is not always about our technology. Leading our clients through change is just as important.
Obvious factors for selection of a solution provider include company stability, quality technology, solution road map, support, and cost. However, the most important factor for any project lies in your organization’s ability to effectively implement change. When introducing new technology into an enterprise, proper expectations must be set, steps must be taken to ensure adoption, and the new technology must allow achievement of business goals and objectives.
To this end, there are six key considerations to effectively navigate change in an organization when adopting a new software and/or solution provider.
1. UNDERSTAND AND COMMUNICATE THE BUSINESS STRATEGY, GOALS, AND OBJECTIVES
Whether it is operational efficiency, growth, customer service, and/or profitability it must be clear as to the reasons for investment in software and solutions. Share this information with all relevant levels of your organization―from the driver to top level management. Tie the investment back to strategies, goals, and objectives to ensure everyone involved is on the same page. For example, your customer may be evaluating your distribution services based on speed and accuracy. If the driver is mainly focused on reducing their time on the customer’s lot and plan vs actual variances, they are only addressing part of the equation.
2. ORGANIZATION AND DOCUMENTATION
It is important to clearly understand and document the current delivery processes and use cases in place. Without documentation, evidence of improvements can be challenged. For pickup and delivery automation, it’s all about the driver―the person making deliveries and providing superior customer service. Often, when ExtenData begins a MobileConductor™ proof of delivery or direct store delivery project we hear concerns over productivity, accuracy, and driver retention. These are valid concerns. The drivers are not only representatives of the company, they are the conduit and often the font line between the customer and an organization’s revenue. It is imperative to clearly understand current and desired changes that will positively impact these valued team members as they contribute to the goals and objectives of the business. The drivers are critical for adoption and overall success!
3. CAPTURE AND SHARE INFORMATION
Timely, accurate, and accessible information is a requirement for making good decisions across a business. For overall project implementation success, set clear expectations around the way information is captured and shared. Although, take care to stay away from excessive information capturing as it can slow productivity.
During the process of a solution implementation, information sharing may seem unbalanced. For example, different stakeholders may feel they aren’t receiving the information they need at exactly the right time. Priorities and immediate needs will, in some ways, guide the speed and timing of information availability. At various points during the project customers, operations, finance, and management will feel they are not getting the information they need. It is a natural progression of any implementation as priorities compete. When these complaints arise, acknowledge them, reference the implementation plan, and communicate when the shareholder will have their needs met.
4. BUILDING THE TEAM
Top management must regularly demonstrate and communicate support for the initiative. The project team must be representative of all stakeholders and a “project champion” must drive the project. “Change can be challenging, but when the strategy of the company demands it there is no other alternative.” This must be the mantra coming from top management and the “project champion”.
5. BEFORE AND AFTER METRICS, AND ROI
How do you know if the initiative is working? A clear understanding on the current operation metrics is a great start. Determine what to measure in terms of productivity, expense, delivery shrink, revenue, non-payable invoices, credit disputes, and more. Collect the data on these metrics before project implementation, and measure again following deployment of your proof of delivery or direct store delivery solution. In other words, establish the benchmarks for your current delivery operations, and continually measure the solution against those benchmarks after implementation.
6. PHASED EXECUTION.
Plan big, start small, move fast, and make sure there is a process to incorporate feedback along the way. Start with the drivers because they will make or break the adoption and change. The application will be generally consistent for the driver as the project progresses and the business continues to use the proof of delivery or direct store delivery solution after deployment. Back-end integrations, information consumers, reporting, and alerts will change more often. Consider the fact that implementing 50% of a solutions capabilities may yield 90% of the anticipated benefit. A phased execution and the business justification along the way is important.